Description
A creative and informative design poster for TypeMonkey, a conceptual online type foundry.
Sender
TypeMonkey, a professional and trusted resource for designers who care about good typography.
Message
A creative type foundry curated around the theory of evolution and natural selection. TypeMonkey is trusted for reviving outdated type into new, beautiful type that stands the test of time.
Audience
Professional designers who care about the history and the future of good typography.
Objective
To build a creative online environment for professional designers who seek timeless typography.
Response
TypeMonkey aims to create an environment for designers to interact with.
Specifications
11x17'' with 1/2'' borders.
Budget / Schedule
30 hr project at $30/hr. $900 total + 6 additional hours for corrections.
Total: $1800.00
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Summary Design Statement
The goal of this project is to design a creative and informative design poster for TypeMonkey, an established and professional type foundry that aims to revive existing fonts that will stand the test of time.
Text for Type Anatomy Poster
Word/Phrase: Origin of Type Species or Natural Selection
-- Logo
-- SUB. ORIGIN OF [TYPE] SPECIES
-- Type Monkey
-- General Poster Info
Type Anatomy Definitions
1. Overhang - An ascender that extends into the space of a previous or subsequent character. 2. Stem - The principle verticle or oblique element(s) of a letterform. 3. Tie - A stroke that joins two letterforms together. 4. Ascender - The part of a lowercase that extends above the body of the letterform. 5. Axis - The inclination of thin and thick, curved stems or strokes in a letterform. 6. Counter - An area fully or partially enclosed by a bowl or a cross bar of a letterform. 7. Teardrop Terminal - A teardrop-shaped termianl located at a stroke end to a lowercase letterform. 8. Loop - The counter or descender of a lowercase, double-story g when it is entirely enclosed. 9. Link - A stem or stroke that connects the bowl and the loop of a g. 10. Ear - A small projecting stroke of a letterform. 11. Aperature - The rounded, partially enclosed negative space in a letterform. 12. Shoulder - The portion of a curved stroke projecting from a stem of a letterform connecting two verticle strokes or stems. 13. Cross Bar - A horizontal element connecting two verticle or diagonal stems or strokes of a letterform, or crossing a stem or a stroke of a letterform. 14. Arc - A curved stroke of a letterform that extends from a stem. 15. Spine - The diagonal portion or main curve an S. 16. Angled Terminal - A terminating stroke cut at an angle. 17. Descender - The part of a letterform that falls below the body of the letterform. 18. Bowl - A curved stem or stroke of a letterform that encloses a counter. 19. Dot - A punctuation glyph in the form of a typographic dot. 20. Eye - The enclosed part, or counter, of the lowercase e.
Phase 01:
Phase 01:
Phase 02:
- After evaluating the form of the initial design, I have pushed the text further, giving it more form.
- result
Phase 03: Progress
- Added Definitions. Playing with vertical vs. horizontal orientation and color.
Final Iteration
